Friday, October 3, 2025

Meta Will Soon Personalize Ads Based on What Users Type Into Its AI Tools

Inc; Photo: Getty Images

Meta Platforms said on Wednesday it would begin using people’s interactions with its generative AI tools to personalize content and advertising across its apps such as Facebook and Instagram starting on December 16. Users will be notified of the changes from October 7 and they will not have an option to opt out, the social media giant said, though the update applies only to those who use Meta AI……..Continue reading…..

Source: INC

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Critics:

Meta AI was founded in 2013 and was titled Facebook Artificial Intelligence Research (FAIR) with Yann LeCun as its director. Vladimir Vapnik joined the group in 2014. It has workspaces in Menlo Park, California, London, United Kingdom, and Manhattan. The group subsequently opened research labs in Paris, France, Seattle, Pittsburgh, , Montreal and London.

In 2016, FAIR partnered with Google, Amazon, IBM, and Microsoft in creating the Partnership on Artificial Intelligence to Benefit People and Society. In 2018, Jérôme Pesenti, former CTO of IBM’s big data group, assumed the role of president of FAIR, while LeCun stepped down to serve as chief AI scientist. FAIR had approximately 200 staff in 2018.

FAIR’s research includes self-supervised learning, generative adversarial networks, document classification and translation, and computer vision. FAIR released Torch deep-learning modules as well as PyTorch in 2017, an open-source machine learning framework, which was subsequently used in several deep learning technologies, such as Tesla’s autopilot  and Uber’s Pyro.

That same year, a pair of chatbots were falsely rumored to be discontinued for developing a language that was unintelligible to humans. FAIR clarified that the research had been shut down because they had accomplished their initial goal to understand how languages are generated by their models, rather than out of fear.

FAIR was renamed Meta AI following the rebranding that changed Facebook, Inc. to Meta Platforms Inc.

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Meta Will Soon Personalize Ads Based on What Users Type Into Its AI Tools

Inc; Photo: Getty Images Meta Platforms said on Wednesday it would begin using people’s interactions with its generative AI tools to persona...