Over the past three months, we’ve been running a focused and innovative Google Ads campaign, and the results are the best we’ve seen to date. In fact, we’ve seen a 48% increase in conversions compared to the previous three months. This blog breaks down how the campaign was structured and why changes we made delivered such good results.
Search engine optimisation (SEO) is characterised by two paramount components – technical SEO and link building. Metadata, image alt tags and schema markup, also, link building increased leads by 48% and visitors by 20% in two separate campaigns. Read about two different quarters we finished recently and our results here.
Social media marketing is effective for both big product brands looking to establish their name and very visual service businesses. Social media marketing success relies on effective copywriting, strong use of multimedia and efficient advertisement configurations. Read more about how to tell a story here.
Running a freelancing business requires much thought, planning and executing. Digital marketing is a competitive industry and getting in front of the right people is tough, irrespective of the difficulties of actually closing a sale. There are a multitude of advertising channels one can use to sell a digital marketing service. Read more about how we do things at Red SEO here.
The most significant RED SEO software suites are:
https://backlinktool.au
https://copywritingtool.au
https://gmbfranchisetool.au
When your SEO works, your website receives large traffic volumes from users in your target market. Visitors will be browsing your pages and finding products or services they will purchase or inquire about. Your site will be broadcast at the top of Google search results for relevant keyword searches. Visibility metrics are, of course, available in great detail and results can be gradually improved with ongoing site analysis and updates.
SEO stands for search engine optimisation. The term refers to the process of adding to a website in order to make it stand out in Google results. SEO marketing is both an art and a science. What I mean is, while Google doesn’t exactly spell out how much any element of a website contributes to its overall success, docs do give guidance on best practice in SEO: enough for marketers to set up a custom framework from client to client: based on factors including: budget, business type, location, assets, training and education.
What SEO marketing experts know is that high-performing SEO is comprised of three primary elements:
- A website’s code,
- A website’s content and
- Links to a website elsewhere on the web.
These elements work in tandem to determine where a website is ranked in Google and how highly it ranks. The goal of SEO is to configure a website’s technology, content and links to rank it in the number one spot in Google (or close to it) for as many relevant search terms as possible. In other words, a broad set of search queries related to specific products or services retrieves a list of websites from Google’s index; by optimising your website, you get to the top of the first page of listings and attract the lion’s share of investigative customers.
When Google can read pages easily it increases the chances of ranking highly for keywords contained on-page. We use high-volume keyword searches as the foundation of 1000-word landing pages and blogs which are eventually indexed by Google and retrieved by users ready to checkout or inquire. Depending on your SEO package, we will write a number of branded messages each month to target new customer segments.
Every SEO package we offer includes keyword analysis on your industry to identify search queries where we will target retrieval of your site. Your website’s content is configured using a WordPress bootstrap editor. That means we can update your website easily and Google can read the pages easily too.
Our SEO service also includes organic link-building enhanced with automation. We use high-quality tools to identify digital publishers (news outlets, blogs and directories) en masse. We prospect for publishers whose coverage includes content relevant to your industry, products or services. Our custom-built automation software allows large scale outreach to outlets whom can offer priceless links in exchange for insights from your business.
Google eventually maps your network of links and evaluates how respectable your website is based on the quality of links. When Google hears about good link-building, this plays a large role in the overall success of your website’s performance. We use a mix of code, content and link-building best practices to achieve success in Google. We customise website technical configuration to ensure web browsers can read website infrastructure quickly and responsively.
We write regular content updates informed by consumer data analysis to ensure high visibility in local Google results and advertise your unique products and services. We also use software we developed ourselves to ensure your website has backlinks from a plethora of affiliate industry bodies whom are willing to talk about your business. We use a mix of code, content and link-building best practices to achieve success in Google.
We customise website technical configuration to ensure web browsers can read website infrastructure quickly and responsively. We write regular content updates informed by consumer data analysis to ensure high visibility in local Google results and advertise your unique products and services. We also use software we developed ourselves to ensure your website has backlinks from a plethora of affiliate industry bodies whom are willing to talk about your business.
We always produce high-performing results. For example, our first SEO client, Charcoal Kings, saw a 130% increase in users after we took over the account. Our work also generated a 170% increase in sales via the website! Bayfields Liquor traffic increased by 1,000 users per month during winter! Our SEO work on our own site resulted in 26,000 views in two years. Our results always improve in time and can be coupled with Google Ads and social media marketing for best effect.
Our analyses inform scalable site improvements which enhance your website’s visibility. SEO packages also include reporting on key metrics which informs future updates….
Source: https://redseo.co.au
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Labels:seo,seotools,google,backlinks,traffic,websites,links,linkbuilding,linkbuilder,localisation,configuration,optimization
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