In a world of content overload, interactive content is one way marketers try to stand out. However, not all interactive content is created equal. Although do-it-yourself tools have lowered the barriers to producing interactive content, easy-to-produce does not always equal a successful piece of content.
What exactly is interactive content, and why should we be paying attention to it? This is a specific type of content that users can actively engage with in real time. This can be anything from entering information and pressing buttons, to answering questions. The options are endless!...
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