Any money-minded individual, including all the entrepreneurs out there, should have a goal to understand personal finances and try investment. People who are more knowledgeable about money and investing tend to have a healthier financial life, and make a success of their business ventures.
Listening to podcasts is one of the most popular and modern ways to get savvier about money, business and investing. Rather than reading countless guides and blogs online, you can listen to a podcast on your daily commute, or have it on in the background while you’re cooking dinner for your family.
By absorbing the information discussed by financial and investing experts on podcasts, you will naturally be more aware of your own investment choices. Not only do these experts give advice, they talk about mistakes to avoid and how to better yourself and your investment portfolio….Story continues….
By: Olivia Hanlon
Source: 7 of the Best Podcasts About Investing | Entrepreneur
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Due to the fragmented delivery mechanisms and various other factors, it is difficult to externally nail down a precise listenership figure for any one podcast (although podcasters themselves can generally get fairly accurate data if they so please, which is especially useful for securing advertising contracts).
As of December 2018, Serial was believed by some sources to be the most downloaded podcast of all time, with 420 million total downloads, surpassing Gervais’s 300 million figure from back in 2011.
However, Stuff You Should Know has accrued more than a billion downloads, and there are others still that have also hit this figure.
According to Podtrac, NPR is the most popular podcast publisher, with over 175 million downloads and streams every month; however, Joe Rogan claimed in 2019 that his podcast alone was receiving 190 million downloads a month—a claim that is very likely true—and therefore makes his show the most downloaded podcast of all time in terms of both average viewership and total downloads.
Indeed, Rogan signed a $100 million licensing deal with Spotify due to his unprecedented success with the medium. Nielsen and Edison Research reported in April 2019 that they had logged 700,000 active podcasts worldwide. Their research also revealed that, per capita, South Korea leads the world in podcast listeners, with 58% of South Koreans listening to podcasts every month. For comparison, in 2019, 32% of Americans had listened to podcasts in the last month.
In 2020, 24% of Americans had listened to podcasts weekly. Comedy is the most popular podcast genre in the United States. There are more than 1,700,000 shows and nearly 44 million episodes as of January 19, 2021.Podtrac reports iHeartRadio’s shows had more than 243 million downloads. IAB and PWC project that U.S. podcast advertising revenues will surpass $1 billion by 2021.
A video podcast or vodcast is a podcast that contains video content. Web television series are often distributed as video podcasts. Dead End Days, a serialized dark comedy about zombies released from October 31, 2003, through 2004, is commonly believed to be the first video podcast. Never Not Funny was a pioneer in providing video content in the form of a podcast.
Joe Rogan Experience has great examples of a litany of video podcasts, with many of them now being hosted on YouTube rather than as part of a feed (which was much more common when video podcasting was a brand-new medium).
The key difference between a vlog and a video podcast is the length. While a vlog could technically be a video podcast, long-form conversational-style videos are generally considered to be a video podcast. Classes of MBA students have been commissioned to research podcasting and compare possible business models, and venture capital flowing to influential content providers.
As is often the case with new technologies, pornography has become a part of the scene, producing what is sometimes called podnography.
The growing popularity of podcasting introduced a demand for music available for use on the shows without significant cost or licensing difficulty. Out of this demand, a growing number of tracks, by independent as well as signed acts, are now being designated “podsafe“.
Podcasting has presented both opportunities and challenges for mainstream radio outlets, which on one hand see it as an alternative medium for their programs while on the other hand struggle to identify its unique affordances and subtle differences.
In a famous example of the way online statistics can be misused by those unused to the nuances of the online world, marketing executives from the ABC in Australia were unsure of how to make sense of why Digital Living, at that stage a little-known podcast from one of their local stations, outrated all of their expensively produced shows. It turned out that a single segment on Blu-ray had been downloaded a massive 150,000 times in one day from a single location in China.
For example, podcasting has been picked up by some print media outlets, which supply their readers with spoken versions of their content. One of the first examples of a print publication to produce an audio podcast to supplement its printed content was the international scientific journal Nature. The Nature Podcast was set up in October 2005 by Cambridge University’s award-winning “Naked Scientist“, Chris Smith, who produces and presents the weekly show.
Although firm business models have yet to be established, podcasting represents a chance to bring additional revenue to a newspaper through advertising, subscription fees and licensing. Chris Brogan and Christopher S. Penn launched the PodCamp unconference series aimed at bringing together people interested in blogging, social media, social networking, podcasting, and video on the net, and in so doing, Brogan won the Mass High Tech All Stars award for 2008.
Podcaster Gary Leland joined forces with Dan Franks and Jared Easley to form a new international conference for podcasters in early 2014 called Podcast Movement. Unlike other new media events, Podcast Movement was the first conference of its size in over a decade that was focused specifically on podcasting, and has tracks for both new and experienced podcast creators, as well as industry professionals. The sixth annual conference is expected to be attended by over 3,000 podcasters, and is scheduled for August 2019 in Orlando, FL.
Some popular podcasts, such as Lore, Homecoming, and My Brother, My Brother, and Me have been adapted as films or television series. While podcasting’s innovators took advantage of the sound-file synchronization feature of Apple Inc.’s iPod and iTunes software—and included “pod” in the name—the technology was always compatible with other players and programs. Apple was not actively involved until mid-2005, when it joined the market on three fronts:
As a source of “podcatcher” software, as publisher of a podcast directory, and as provider of tutorials on how to create podcasts with Apple products GarageBand and QuickTime Pro. Apple CEO Steve Jobs demonstrated creating a podcast during his January 10, 2006, keynote address to the Macworld Conference & Expo using new “podcast studio” features in GarageBand 3.
When it added a podcast-subscription feature to its June 28, 2005, release of iTunes 4.9, Apple also launched a directory of podcasts at the iTunes Music Store, starting with 3,000 entries. Apple’s software enabled AAC-encoded podcasts to use chapters, bookmarks, external links, and synchronized images displayed on iPod screens or in the iTunes artwork viewer. Two days after release of the program, Apple reported one million podcast subscriptions.
Some podcasters found that exposure to iTunes’ huge number of downloaders threatened to make great demands on their bandwidth and related expenses. Possible solutions were proposed, including the addition of a content delivery system, such as Liberated Syndication, aka Libsyn; Podcast Servers; Akamai; a peer-to-peer solution, BitTorrent; or use of free hosting services, such as those offered by the Internet Archive or Anchor.
Since September 2005, a number of services began featuring video-based podcasting, including Apple (via its iTunes Music Store), and the Participatory Culture Foundation. These services handle both audio and video feeds.
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