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Dr. Julie Smith is sitting behind a rainbow of five Post-it notes, each meant to represent one of the “Top Five Signs of High-Functioning Depression.” Said signs will be familiar to anyone who has spent time scrolling through the part of social media devoted to improving one’s mental health:“You do everything the world asks of you, so no one would ever know you feel empty inside,” you don’t find pleasure in the same things anymore, social events are tiring.
Perhaps you relate to No. 3: “You find yourself scrolling on social, watching hours of TV, and eating junk food to numb those feelings.” The British psychologist and author is an inescapable presence on TherapyTok, where psychologists, psychiatrists, and licensed therapists — along with a swarm of “coaches” with varying levels of credibility — make short, digestible videos educating the public about how to decode their own brains.
She’s amassed a following of 4.7 million not just by distilling mental health into 60-second spoken-word listicles but by using intensely colorful gimmicks to draw in viewers who might otherwise think they’re about to watch an object being crushed in a satisfying way. Before explaining “3 Ways Past Trauma Can Show Up in Your Present” or “5 Signs of a Highly Sensitive Person,” Dr. Julie will use a visual hook ….Story continues…
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Source: When TikTok therapy is more lucrative than seeing clients – Vox
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