You just got off the phone with one of your most important clients. The game-changing deal you were trying to close is off. They’re not interested. You’ve just pitched 10 potential investors. They all say they’re “interested” but it’s been two weeks. You refresh your inbox hourly, and yet still no word.
How do you react in these situations? If you’re like most people, your mind floods with negativity. “Maybe our product sucks,” “Why can’t I just get a break?” or “Maybe there’s something wrong with me.”
Neuroscientists have a name for this automatic habit of the brain: “negativity bias.” It’s an adaptive trait of human psychology that served us well when we were hunting with spears on the savanna 120,000 years ago….
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