Marketing Scoops: reality

Credit to: arminhamidian

ARMagic is the first cloud app that allows anyone to create, engage with, and easily profit from cutting-edge augmented reality marketing experiences leveraging new AI technology.The futuristic app comes with Commercial technology letting you to easily create and sell futuristic augmented reality campaigns to businesses and allowing you to separate your agency from everyone else’s (and drive FAR better results).

You can revolutionize mundane websites, lead pages, cards, flyers, and beyond into enchanting, interactive AR domains that catapult sales sans the need for apps or external hardware for interaction.personalize pre-designed augmented reality experience templates spanning various niches or craft your masterpiece from scratch using the ‘blank canvas’ editor. Effortlessly tweak your augmented reality experience with the intuitive no-code editor.

Position 3D elements precisely where desired, and resize and relocate them seamlessly to align with your vision. Choose from many 3D models and assets to enrich your experience or seamlessly integrate your 3D files, images, videos, and more. Additionally, interactivity should be infused into each 3D element to capture leads, amplify social media presence, boost sales, and more.

Generate a mystical QR code or enchanting image. Upon scanning, the QR code will unveil the augmented reality experience. No supplementary app installations, metaverse paraphernalia, or equipment are required to experience the magic. Swiftly fashion business cards, flyers, social media ads, and more directly within ARMagic to seamlessly incorporate your QR code.

Personalize them from a plethora of pre-designed templates in sought-after niches and effortlessly export them for immediate utilization or client presentation. Through interactive augmented reality marketing initiatives, you can inject vitality into your products, amplify sales, elevate brand recognition, and foster customer loyalty. Effortlessly craft AR scenes with a user-friendly editor, integrating images, videos, and 3D models with simple drag-and-drop functionality.

Access a wealth of pre-built 3D scenes across various business niches, from insurance to restaurants.Choose from a vast array of 3D assets to craft remarkable AR experiences easily searchable by keyword. Seamlessly embed AR QR codes into ads, business cards, or flyers with customizable templates for various business niches. Utilize pre-designed business cards, ads, and flier templates to integrate your augmented reality QR code effortlessly.

Boost lead generation with interactive AR scenes featuring opt-in forms and engaging CTA videos. Display AR content on real-world surfaces or web platforms without the need for additional apps or hardware. Create intricate 3D scenes that unfold seamlessly without repeated QR code scans. Engage users with interactive elements like videos, CTA buttons, and social media links embedded within AR scenes.

Integrate custom videos, images, and icons into AR scenes effortlessly, without coding. Plus, enjoy additional features such as cloud-based functionality, fast support, compatibility with any device, in-app training, and an extensive 3D library. You can transform mundane marketing tasks into captivating AR experiences. From business cards to websites, flyers to social media ads, ARMagic breathes new life into traditional marketing channels, enabling businesses to captivate their audience like never before.

With its AI-powered zero-code editor, you can easily customize your AR campaigns without technical expertise. From adding interactive elements to embedding CTAs, ARMagic empowers you to create immersive experiences quickly. Using AR can boost sales, increase brand awareness, and foster customer loyalty like never before. Whether showcasing products in a virtual environment or engaging consumers with interactive content, ARMagic enables businesses to create experiences that leave a lasting impression.

This means you can leverage ARMagic for your marketing endeavors and as a valuable service to offer to other businesses seeking to enhance their marketing strategies. You can craft immersive AR experiences tailored to your clients’ unique needs.

You retain full control over your pricing and profit margins. With the commercial license included with ARMagic, you set your rates and generate revenue by providing AR services to businesses in need.

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Source: https://armagic.io/

Labels: ai, armagic, assets, augmented, graphics, leverage, magicimage, marketing, opportunities, reality, technology

The Arte Museum Dubai is the first of its kind in the Middle East. Opened in 2024, the institution is centered around immersive exhibitions something not seen before in the region. The museum features a wide range of digital art experiences across its 30,000 square feet. Its exhibitions reinterpret nature and art through pioneering visuals that use projection mapping, multi-image control, and sensor-based interaction systems to blur the lines between reality, fantasy, and hyperreality.

By: Sara Barnes

Source: My Modern Met

Critics:

The purpose of modern museums is to collect, preserve, interpret, and display objects of artistic, cultural, or scientific significance for the study and education of the public. To city leaders, an active museum community can be seen as a gauge of the cultural or economic health of a city, and a way to increase the sophistication of its inhabitants. To museum professionals, a museum might be seen as a way to educate the public about the museum’s mission, such as civil rights or environmentalism.

Museums are, above all, storehouses of knowledge. In 1829, James Smithson’s bequest funding the Smithsonian Institution stated that he wanted to establish an institution “for the increase and diffusion of knowledge“. In the late 19th century, museums of natural history exemplified the scientific drive for classifying life and interpreting the world. Their purpose was to gather examples from each field of knowledge for research and display.

Concurrently, as American colleges expanded during the 19th century, they also developed their own natural history collections to support the education of their students. By the last quarter of the 19th century, scientific research in universities was shifting toward biological research on a cellular level, and cutting-edge research moved from museums to university laboratories. While many large museums, such as the Smithsonian Institution, are still respected as research centers, research is no longer a main purpose of most museums.

While there is an ongoing debate about the purposes of interpretation of a museum’s collection, there has been a consistent mission to protect and preserve cultural artifacts for future generations. Much care, expertise, and expense is invested in preservation efforts to retard decomposition in ageing documents, artifacts, artworks, and buildings. All museums display objects that are important to a culture. As historian Steven Conn writes, “To see the thing itself, with one’s own eyes and in a public place, surrounded by other people having some version of the same experience, can be enchanting.”

Museum purposes vary from institution to institution. Some favor education over conservation, or vice versa. For example, in the 1970s, the Canada Science and Technology Museum favored education over the preservation of their objects. They displayed objects as well as their functions. One exhibit featured a historical printing press that a staff member used for visitors to create museum memorabilia. Some museums seek to reach a wide audience, such as a national or state museum, while others have specific audiences, like the LDS Church History Museum or local history organizations.

Generally speaking, museums collect objects of significance that comply with their mission statement for conservation and display. Apart from questions of provenance and conservation, museums take into consideration the former use and status of an object. Religious or holy objects, for instance, are handled according to cultural rules. Jewish objects that contain the name of God may not be discarded, but need to be buried. Although most museums do not allow physical contact with the associated artifacts, there are some that are interactive and encourage a more hands-on approach.

In 2009, Hampton Court Palace, a palace of Henry VIII, in England opened the council room to the general public to create an interactive environment for visitors. Rather than allowing visitors to handle 500-year-old objects, however, the museum created replicas, as well as replica costumes. The daily activities, historic clothing, and even temperature changes immerse the visitor in an impression of what Tudor life may have been. Major professional organizations from around the world offer some definitions as to what constitutes a museum, and their purpose.

Common themes in all the definitions are public good and the care, preservation, and interpretation of collections. The International Council of Museums’ current definition of a museum (adopted in 2022): “A museum is a not-for-profit, permanent institution in the service of society that researches, collects, conserves, interprets and exhibits tangible and intangible heritage. Open to the public, accessible and inclusive, museums foster diversity and sustainability. They operate and communicate ethically, professionally and with the participation of communities, offering varied experiences for education, enjoyment, reflection and knowledge sharing.”

The Canadian Museums Association’s definition: “A museum is a non-profit, permanent establishment, that does not exist primarily for the purpose of conducting temporary exhibitions and that is open to the public during regular hours and administered in the public interest for the purpose of conserving, preserving, studying, interpreting, assembling and exhibiting to the public for the instruction and enjoyment of the public, objects and specimens or educational and cultural value including artistic, scientific, historical and technological material.”

The United Kingdom’s Museums Association’s definition: “Museums enable people to explore collections for inspiration, learning and enjoyment. They are institutions that collect, safeguard and make accessible artifacts and specimens, which they hold in trust for society.” While the American Alliance of Museums does not have such a definition, their list of accreditation criteria to participate in their Accreditation Program states a museum must: “Be a legally organized nonprofit institution or part of a nonprofit organization or government entity;

Be essentially educational in nature; Have a formally stated and approved mission; Use and interpret objects or a site for the public presentation of regularly scheduled programs and exhibits; Have a formal and appropriate program of documentation, care, and use of collections or objects; Carry out the above functions primarily at a physical facility or site; Have been open to the public for at least two years;

Be open to the public at least 1,000 hours a year; Have accessioned 80 percent of its permanent collection; Have at least one paid professional staff with museum knowledge and experience; Have a full-time director to whom authority is delegated for day-to-day operations; Have the financial resources sufficient to operate effectively; Demonstrate that it meets the Core Standards for Museums; Successfully complete the Core Documents Verification Program”.

Additionally, there is a legal definition of museum in United States legislation authorizing the establishment of the Institute of Museum and Library Services: “Museum means a public, tribal, or private nonprofit institution which is organized on a permanent basis for essentially educational, cultural heritage, or aesthetic purposes and which, using a professional staff: Owns or uses tangible objects, either animate or inanimate; Cares for these objects; and Exhibits them to the general public on a regular basis” (Museum Services Act 1976).

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