Tuesday, December 31, 2024

The Zebra Effect Why Collaboration Matters

Olaf Kraak / ANP / AFP / Getty Images

Zebras are, on first impression, ridiculous. They are herbivorous pack animals, and their natural habitat is usually some kind of treeless grassland or savanna  green, yellow, and brown. You’d think then, given the predatory appeal of their lean meat, that zebras would try and blend in more with a bit of camouflage to make themselves inconspicuous. But no. The zebra struts around in black and white stripes. It flaunts both its color and its design in such a way as to say, Hello savannah! Here I am: a tasty, trotting crosswalk of a feast…..Story continues

By: Jonny Thomson

Source: Big Think

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Critics:

Business ethics (also known as corporate ethics) is a form of applied ethics or professional ethics, that examines ethical principles and moral or ethical problems that can arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations. These ethics originate from individuals, organizational statements or the legal system. These norms, values, ethical, and unethical practices are the principles that guide a business.

Business ethics refers to contemporary organizational standards, principles, sets of values and norms that govern the actions and behavior of an individual in the business organization. Business ethics have two dimensions, normative business ethics or descriptive business ethics. As a corporate practice and a career specialization, the field is primarily normative. Academics attempting to understand business behavior employ descriptive methods. The range and quantity of business ethical issues reflects the interaction of profit-maximizing behavior with non-economic concerns.

Interest in business ethics accelerated dramatically during the 1980s and 1990s, both within major corporations and within academia. For example, most major corporations today promote their commitment to non-economic values under headings such as ethics codes and social responsibility charters.

Adam Smith said in 1776, “People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices.” Governments use laws and regulations to point business behavior in what they perceive to be beneficial directions. Ethics implicitly regulates areas and details of behavior that lie beyond governmental control.

The emergence of large corporations with limited relationships and sensitivity to the communities in which they operate accelerated the development of formal ethics regimes. Maintaining an ethical status is the responsibility of the manager of the business. According to a 1990 article in the Journal of Business Ethics, “Managing ethical behavior is one of the most pervasive and complex problems facing business organizations today.”

Business ethics reflects the philosophy of business, of which one aim is to determine the fundamental purposes of a company. Business purpose expresses the company’s reason for existing. Modern discussion on the purpose of business has been freshened by views from thinkers such as Richard R. Ellesworth, Peter Drucker, and Nikos Mourkogiannis: Earlier views such as Milton Friedman’s held that the purpose of a business organization is to make profit for shareholders.

Nevertheless, the purpose of maximizing shareholder’s wealth often “fails to energize employees”. In practice, many non-shareholders also benefit from a firm’s economic activity, among them employees through contractual compensation and its broader impact, consumers by the tangible or non-tangible value derived from their purchase choices; society as a whole through taxation and/or the company’s involvement in social action when it occurs.

On the other hand, if a company’s purpose is to maximize shareholder returns, then sacrificing profits for other concerns is a violation of its fiduciary responsibility. Corporate entities are legal persons but this does not mean they are legally entitled to all of the rights and liabilities as natural persons. Ethics are the rules or standards that govern our decisions on a daily basis. Many consider “ethics” with conscience or a simplistic sense of “right” and “wrong”.

Others would say that ethics is an internal code that governs an individual’s conduct, ingrained into each person by family, faith, tradition, community, laws, and personal mores. Corporations and professional organizations, particularly licensing boards, generally will have a written code of ethics that governs standards of professional conduct expected of all in the field.

It is important to note that “law” and “ethics” are not synonymous, nor are the “legal” and “ethical” courses of action in a given situation necessarily the same. Statutes and regulations passed by legislative bodies and administrative boards set forth the “law”. Slavery once was legal in the US, but one certainly would not say enslaving another was an “ethical” act.

Scholars in business and management have paid much attention to the ethical issues in the different forms of relationships between organizations such as buyer-supplier relationships, networks, alliances, or joint ventures. Drawing in particular on Transaction Cost Theory and Agency Theory, they note the risk of opportunistic and unethical practices between partners through, for instance, shirking, poaching, and other deceitful behaviors.

In turn, research on inter-organizational relationships has observed the role of formal and informal mechanisms to both prevent unethical practices and mitigate their consequences. It especially discusses the importance of formal contracts and relational norms between partners to manage ethical issues. Being the most important element of a business, stakeholders’ main concern is to determine whether or not the business is behaving ethically or unethically.

The business’s actions and decisions should be primarily ethical before it happens to become an ethical or even legal issue. “In the case of the government, community, and society what was merely an ethical issue can become a legal debate and eventually law.” Some emerging ethical issues are:

  • Corporate environmental responsibility: Businesses impacts on eco-systemic environments can no longer be neglected and ecosystems’ impacts on business activities are becoming more imminent.
  • Fairness: The three aspects that motivate people to be fair is; equality, optimization, and reciprocity. Fairness is the quality of being just, equitable, and impartial.
  • Misuse of company’s times and resources: This particular topic may not seem to be a very common one, but it is very important, as it costs a company billions of dollars on a yearly basis. This misuse is from late arrivals, leaving early, long lunch breaks, inappropriate sick days etc. This has been observed as a major form of misconduct in businesses today. One of the greatest ways employees participate in the misuse of company’s time and resources is by using the company computer for personal use.
  • Consumer fraud: There are many different types of fraud, namely; friendly fraud, return fraud, wardrobing, price arbitrage, returning stolen goods. Fraud is a major unethical practice within businesses which should be paid special attention. Consumer fraud is when consumers attempt to deceive businesses for their very own benefit.
  • Abusive behavior: A common ethical issue among employees. Abusive behavior consists of inflicting intimidating acts on other employees. Such acts include harassing, using profanity, threatening someone physically and insulting them, and being annoying.

Traders reject business collaboration schemeBBC 19:48 Sat, 30 Nov 

 

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