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If you want to become known online, you have to write with authority. Wishy-washy wording won’t cut it. Sitting on the fence will mean you’re overlooked, and considering both sides every single time you post won’t compel people into following you. Strong opinions, your relevant experience, and the ethos that makes you unique will give you authority.

If you are growing a business and leading a team, translate that into an online presence that contributes to company progress. Write authoritative content with the help of ChatGPT. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through.

Each day news happens in your industry. But your audience doesn’t want you to simply regurgitate facts; they want to know your opinion. They want to know what it means for them, based on what you know. Combine your experience, unique insights and industry knowledge with the news to create…Story continues…